East Bay EDA Board of Directors Annual Retreat

April 14, 2011

Oakland Marriott City Center, Jr. Ballroom

1001 Broadway, 2nd floor, Oakland, CA

7:30 am to 12 pm

Note: Larger images may be viewed by clicking on the photograph

A Large View of the East Bay EDA Annual Board of Directors' Retreat

Part I: Welcome and Introductions

Keith Carson, Supervisor of Alameda County District 5 and Chair of the East Bay EDA Board of Directors, gave an introduction and overview of the retreat agenda and goals.

Part II: East Bay EDA Accomplishments: 2010-11

Ken Mercer, Vice President of ValleyCare Health System and East Bay EDA 2nd Vice Chair, gave a review of East Bay EDA's accomplishments in 2010 - 2011.

Part III: Strategic Priorities

Karen Engel, Executive Director of East Bay EDA, walked through the process to update last year's strategic plan and to identify four key priorities adopted as a short-term work plan.

Part IV: Update on Current Priorities

Priorities:

• Expand private sector engagement and membership
• Complete an East Bay Business Climate & Jobs Report and related signature event in Fall 2011
• Develop and begin implementation of a marketing and communications plan for East Bay EDA and for marketing the East Bay
• Engage in state and regional policy and planning in a manner that effectively articulates the East Bay’s economic, business, and job-related interests

Priority: Membership

Priority: Business Climate & Jobs

Stephen Baiter, Executive Director of Contra Costa Workforce Development Board and East Bay EDA Board Member, talked about the East Bay Business Climate & Jobs Report and a signature event in September 2011 to present key findings from the report.

Priority: Marketing & Communications Strategy

Karen Engel and Dan Cohen, Founder of Full Court Press Communications, talked about developing and beginning implementation of a marketing and communications plan for East Bay EDA and for marketing the East Bay.

Priority: Regional Advocacy

Honorable Tom Bates, Mayor of Berkeley, Joint Policy Committee Chair, MTC Commissioner, Chair of BCDC, and East Bay EDA Board Member

Honorable Mark Green, Mayor of Union City, Chair of ABAG, ACTC Commissioner, and East Bay EDA Executive Committee Member

Honorable Scott Haggerty, Supervisor of Alameda County District 1, MTC Commissioner, BAAQMD Commissioner, JPC Commissioner, and Vice Chair of ACTC

Cheryl O’Connor, Governmental Affairs Advisor of Building Industry Association of the Bay Area and East Bay EDA Executive Committee Member

Zack Wasserman, Partner of Wendel, Rosen, Black & Dean and East Bay EDA General Counsel

Part V: Feedback & Discussion on Strategic Priorities

There was a facilitated discussion for a re-assessment of the current focus areas and other potential considerations in order to update and craft the work plan for East Bay EDA for the next 12 months.

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